n8n workflow template

n8n lead scoring and routing template

This n8n lead scoring and routing template scores every inbound lead from 0 to 100 on job title, company size, budget, source and message, assigns hot leads to your next sales rep in turn, and alerts your team in Slack, so the best leads are never left waiting.

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From $89.99
One-time purchase. No retainer. Setup guide included.
  • The workflow file: n8n workflow (JSON)
  • A step-by-step setup guide (PDF) with a verified cost breakdown
  • Failure handling: error log with the raw data, a separate Slack failure alert, and a clean response
  • No credentials included. You connect your own accounts

Make version: coming soon

What this workflow does

  1. Receives the lead from any form or CRM and rejects unauthorised or malformed requests
  2. Scores it on job title, company size, budget, source, buying-intent words and email quality, and records why it scored what it did
  3. Reads your list of active reps and assigns each hot lead to the next rep in turn, so work is shared fairly
  4. Saves or updates the lead in Google Sheets (repeat submissions update the same row instead of duplicating it)
  5. Hot leads: emails the rep a full brief and posts a Slack alert. Warm leads: sends the lead an acknowledgement. Cold leads: saved for later

If something fails

  • Every step retries three times automatically
  • On persistent failure the raw lead is saved to an Errors sheet, so nothing is lost
  • Your team is alerted in a separate Slack channel, and the sender gets a clean error so it can retry

Apps and accounts you need

  • n8n
  • Google Sheets
  • An email account (SMTP)
  • Slack

What it costs to run

ItemCost
n8n (self-hosted)Free software plus roughly $5 to $7 per month for a small server.
n8n Cloud StarterRoughly $20 to $24 per month for 2,500 executions.
Email sendingUse your own email provider. Resend, for example, is free up to 3,000 emails per month (100 per day).
Google Sheets and Slack$0 on free plans.

Scoring is rules-based, so there is no AI cost per lead.

Who it is for

Useful for sales teams and agencies that get more enquiries than they can chase and want the best ones in front of a person first. A Make version is coming soon.

Why a Conviq template

Each template is built to a production standard: failure handling is real, every cost is listed before you buy, and nothing ships with credentials. Browse all n8n workflow templates, learn about our n8n automation services, or have us tailor one as a custom automation project.

Frequently asked questions

Does it use AI?
No. Scoring is rules-based, so results are predictable and there is no AI cost. The points sit in one code step you can edit.
Can I change what counts as a hot lead?
Yes. The hot and warm thresholds are two settings in the Config node, with defaults of 70 and 40.
Is there a Make version?
A Make version is coming soon. The n8n version is available now.

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